About Maverick Sports Apparel

Maverick Sports Apparel was built from the ground up with grit, purpose, and a whole lot of heart. What started as a passion project quickly became a full-scale custom apparel brand—rooted in our hometown of Waller, Texas, and inspired by our family’s journey through youth sports, community pride, and the legacy we hope to leave behind.

Hey yall, I'm Holli! I’m a sports mom, a wife, and the founder of MSA. My husband and I grew up in small town Waller, Texas, attending school and playing sports from kindergarten all the way through graduation. We’ve now got two boys of our own—Maddox and Maverick—who are both all-in on the sports life. MSA was inspired by their grind, their games, and the chaotic, beautiful life that comes with being a sports family. Our youngest, Maverick, is the reason behind the name. But it’s Maddox who sparked the journey. Together, they’ve shaped the vision behind everything we create.

MSA exists to bring schools, teams, and communities together through gear that actually means something. We specialize in custom spirit wear, student and staff shirts, athletic uniforms, and fully built-out retail spirit shops for schools and organizations of all sizes. Whether it’s bold and gritty or fun and floral, we design in-house to capture the real vibe of your community—because cookie-cutter isn’t our style.

And we believe in giving back to the communities we serve. Through fundraisers, school partnerships, donations, and volunteer support, MSA proudly reinvests in the programs, athletes, and hometowns that inspire everything we do. When you partner with us, you’re not just getting great gear—you’re helping fuel futures.

Every design we drop and every order we deliver carries the heart of a family-owned brand that believes in showing up, going all in, and doing things the Maverick way—bold, independent, and with purpose.

We’re not here to sell shirts. We’re here to build legacies. To help your athletes feel unstoppable. To give your school community something to rally behind. And to create designs that your people actually want to wear—not just on game day, but every day.

We do this for the schools and teams who deserve better. For the coaches and parents who go the extra mile. For the kids chasing greatness. For the hometowns that raised us. And for the legacy of my dad—whose battle with cancer and unwavering belief in me pushed me to keep going, even when I wanted to give up, MSA wouldn't exist without the work ethic and inspiration he gave me.

This brand is personal. And if you’re rocking MSA, you’re part of the family.

It's Not Just Gear. It's A Movement. The Maverick Way.

#TheMaverickWay | #MaverickMentality | @mavericksportsapparel